BOUY FILMS
CREATIVE Campaigns

Bold, Cinematic, Emotionally Honest Visual Storytelling for Brands

We craft visually striking, emotionally charged campaigns rooted in cultural fluency and narrative craft.
From fashion to lifestyle, food & beverage to music, our work helps brands connect with audiences who crave honesty, edge, and originality.

SELECTED WORKS

WEAR THE NOW - H&M (Creative Concept)


Overview/Concept: A vibrant, movement-driven piece that celebrates friendship and individuality through H&M's versatile every day and night life line. Set in various locations across Chicago, this spec spot channels the spontaneity of youth and the intimacy of personal style.

Target Audience: Targeting Gen Z and young millennials (ages 16–30) who value authenticity, freedom of expression, and shared experiences.

Brand Alignment: This piece echoes H&M’s trend-forward, inclusive brand identity while introducing a more emotionally resonant tone rooted in community and connection.

Process: Shot on a shoestring budget with a skeleton crew, we embraced natural light, practical found light sources, select static moments coupled with handheld intimacy to create a sense of joy and freedom. Every movement was workshopped in rehearsals, then loosely improvised on set to retain authenticity.

Crew:
Dir/DoP/Edit: Ricardo Bouyett
Art Director/Stylist: Hayley Carbonaro
Gaffer/Grip: Edgar Godoy

LET LIFE FLOW - SLURPEE (Creative Concept)

Overview/Concept: A nostalgic, joy-soaked portrait of friendship and spontaneity, Let Life Flow follows two friends from sun-drenched rooftops to glowing nighttime sidewalks as their casual check-in blossoms into an impromptu hangout. With warmth, movement, and texture, the ad taps into the beauty of unplanned moments and the small rituals—like grabbing a Slurpee—that make them unforgettable.

Target Audience: This spot speaks to Gen Z and young millennials (ages 18–30) who value emotional connection, authenticity, and the kind of friendships that feel effortless but deeply grounding. It’s designed for a social-first generation that lives for unfiltered moments and late-night snack runs that turn into lifelong memories.

Brand Alignment: Slurpee is already rooted in fun, playfulness, and freedom. Let Life Flow keeps that core spirit but matures it slightly—centering emotional resonance and cinematic intimacy to evolve the brand for a generation that craves both aesthetic and sincerity. It honors Slurpee’s heritage of spontaneity while visually reframing it as a marker of modern friendship and soft joy.

Process: Shot with natural light and a kinetic, documentary-style lens, the ad blends movement and memory to create a lived-in, emotionally tactile experience. The rooftop scenes were choreographed around real friendship dynamics, and nighttime exteriors were lit for softness, allowing the Slurpee to become a glowing totem in otherwise quiet city moments. The ad was shaped to feel like a diary entry, where style and intimacy flow together—just like the drink itself.

Crew:
Dir/DoP/Edit: Ricardo Bouyett
Production Assistant: Daisy Cardenas
HMUA/Stylist: Sar Cohen

Cast:
Colin Callahan
Noelle Oh